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Featured background story / Our beginnings
From Grandma’s basement to Infinite Patriot.
It started in 2010 with an off-road military crew called Puck Fuddles. Then came a borrowed basement, a printing press, and a lot more learning than we expected.
Our first real shirt took six months to make. The print fell apart after a couple of washes. That wasn’t the end of the story.
Follow the road through the garage years, Infinite Ink Apparel, the first walking memorials, Cedar’s arrival and the beginnings of Boomtown Crew.
Infinite Patriot today. Original shop photographs, not a reconstruction of the basement.
The working notes behind our Wildland Firefighter tribute.
A Day in the Life of Infinite Patriot
How the monuments come together.
The gear. The references. The decisions behind every detail. Come behind the scenes as we develop the monuments, from building them in the fire hall to creating the artwork.
Start with Built in the Fire Hall below. We’ll keep adding the photographs, Tribute notes, and videos that show how the work comes together.
These monuments didn't start as another graphic on a screen. We built them in the fire hall. Then we worked on the Tributes that would carry their story onto our apparel.
The Fallen Soldier. The Wildland Firefighter. The Structure Firefighter. Each one represents a different community, with the equipment and details that belong to it.
Our Fallen Soldier includes a modern rifle and a Ka-Bar. The 343 on the Structure Firefighter helmet remembers the firefighters lost on September 11. Those details are there for a reason.
The monument helps tell the story. The names are why we print it.
Our monument Tributes. The fire-hall build story starts here.
From the fire hall to the Tribute
Real gear. Real thought. A tribute worth getting right.
Before it becomes a Tribute you can wear, there are tools, references, ideas, and decisions behind it. These are our photographs and working notes from that process.
In the fire hallThe real gear and wildland monument taking shape in the fire hall.The details matterThe helmet reference behind part of the Tribute work.
Open the monument design notes and finished apparel
Wildland FirefighterOwner-supplied Tribute notes connecting the tools, helmet, and tribute.Structure FirefighterTribute notes showing how the firefighter tribute comes together.A closer lookThe supplied helmet reference, shown in full rather than cropped.From the idea to apparelA real photograph of the finished firefighter tribute shirt.
Work in progress / Powell, Wyoming
A place for veterans. A place for community.
An ongoing collaboration
Helping bring Patriot Community Center to life.
Helping our veterans and first responders also means showing up for the communities around them. In Powell, Wyoming, we're working with Patriot Community Center as the project takes shape.
Our part starts with Red, White, & Remember tees and hoodies carrying their logo. We're also planning a visit to share the people and purpose behind the Center through video and documentary-style storytelling.
This is work in progress. We'll share the apparel, the visit, and the next steps as they happen.
Our sponsors and the organizations we work with have stories of their own. This is where we’ll share who they are, what they do, and how we’re working together.
Confirmed sponsor / First Federal Bank & Trust
More than a logo on a shirt.
First Federal Bank & Trust is a sponsor of Infinite Patriot. The apparel shown here is an example of their co-branded tribute apparel.
We’ll feature First Federal in our On-the-Go Bags story, with a closer look at the people and support behind the program.
Spotlight in progress. The full story and video will be added here.
Existing apparel example. Not a bag-delivery photograph.
Made possible together
We couldn’t do this without you.
These are some of the businesses and people standing behind Infinite Patriot. Thank you for helping us serve veterans, first responders, and the communities that surround them.
Apparel, conversations, and the work in between. It takes people who give a damn about what we’re building.
Founder & owner
Reno Olvera
Marine veteran. Firefighter. Apparel maker. Reno brings hands-on service and production experience to a brand built to help veterans, first responders, and the communities around them.
This is the separately supplied YouTube story. The original uploaded zero-turn clip can be played beside it.
Inside IP / Follow the work
The stories. The follow-through.
Read the work behind the apparel, and see how we plan to report program receipts, costs and commitments. No approved financial report is available yet.
The story behind the brand
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